Blog
Strategic Repositioning
April 12, 2023
How do you communicate ultra-luxury when the term has been so overused that it’s lost its luster? You …
An Insider’s Perspective
January 11, 2022
We love clients who take us wherever they go. When they move to other companies, that is. Over …
Pandemic Creativity
December 10, 2021
HDSF was intrigued by the METROPOLIS article, "How the Pandemic Jump-Started Creativity," by Amanda Schneider. The article addressed recent …
Union Square – Who Knew?
May 20, 2021
Who knew Union Square could look so architecturally hip — à la New York, London, and Tokyo? Extending …
Downtown LA Transformed
July 3, 2019
Downtown LA is experiencing an utter transformation, from a virtual ghost town after 6pm to a vibrant center …
Branding for Wellness
March 2, 2019
While there are many health-conscious people and professionals in the United States, the emphasis on building healthier homes …
Tahoe Goes Alpine-Lux
September 25, 2018
It’s exciting when a strong brand like PlumpJack contacts us. Known for their high-end wines, restaurants and luxury …
Mid-Market Revival
May 15, 2018
Mid-Market is now a definitive tech hub. Twitter started it, Uber confirmed it and Dolby cemented it. Big changes are …
A Brand for the Future
December 16, 2017
HDSF developed a new brand for CITYZENITH, a hot new platform that utilizes real-time 5D visualization to help …
HDSF’S CAST OF CHARACTERS
May 15, 2016
Want to know more about us? While we all share a passion for strong brands, great design and …
Branding in Beantown
January 29, 2016
HDSF was approached by the Swedish developer, SKANSKA to brand a hot new property in a hot new …
HDSF Yeah!
June 27, 2015
“To win in the marketplace, you must first win in the workplace.” Those words were spoken by the …
HDSF Gets Ink
February 20, 2015
Maybe we didn’t get our picture on the cover of the Rollingstone, but being featured in the Fall …
Inspiration Mornings
November 25, 2014
Once a month our team gathers to share new and inspiring TED Talks over a yummy breakfast. We …
Client Portal Bliss
October 10, 2014
We love happy clients – particularly when the challenge is great. RMS engaged us to …
Sue Hutner featured in Leverage Think Tank Conference
August 21, 2014
Yesterday Sue Hutner participated in the Leverage Think Tank Conference, addressing common branding pitfalls and best practices. The …
We Love BikeShare
August 10, 2014
HDSF enthusiastically endorses the Bay Area BikeShare program. In fact, we even ride the bikes to meetings when …
Branding a Transbay Tower
May 30, 2014
With the building of the Transbay Terminal, San Francisco will join other major international cities by creating a …
Sue Hutner Speaks on BLC Panel
April 8, 2014
Last night Sue Hutner was a featured panelist at the Business Leadership Council event, 'Marketing 3.0: Branding for …
Manila’s New Meridian
April 2, 2014
We're excited about creating the brand for MERIDIAN, a new 14-acre real estate development in Manila, Philippines. It's …
Norway: New Data Center Hot Spot
February 18, 2014
Despite tough weather, HDSF flew a video crew to Norway to shoot footage for Norzetta, a large new data …
Mozilla Recruitment Website Goes Live
November 25, 2013
Our most recent work with Mozilla focused on concepting and designing the Careers website and University recruitment website. …
Brand Activation at Work
November 11, 2013
Zephyr Real Estate is a San Francisco staple in the residential real estate market. They were successful, however, …
Mozilla Firefox OS Powers Up
October 15, 2013
The new Firefox Operating System changes everything. Partnering with phone carriers around the world, Mozilla has developed a …
A Stake in the Ground
January 14, 2013
It’s not often that our new business pitches include table pounding. We sat across from the top …
Luxury no more
September 10, 2012
Personally relevant information delivered in real-time. A luxury? Not any more. It’s become a necessity, or at least …
Sustainable + Modular Schools
September 1, 2012
What makes more sense than sustainable, modular schools? Our visit to the Gen 7 factory was …
Fairmont + iPad App
August 12, 2012
We love hearing cries for iPad apps from unexpected places. Fairmont inquired about the possibility of …
A Strategic Approach
May 15, 2012
Adding a strategy component can alter a project’s outcome entirely. Fulcrum Property had an ambitious plan to redevelop …
Proto Homes Technology
May 13, 2012
Control your new Proto Home from an iPhone, iPad or computer. We were intrigued by the idea …
Redeveloped-Redesigned
March 13, 2012
The Piers sought a new website to infuse fresh energy into the waterfront redevelopment. While the old website …
Tibco Gets Personal
February 20, 2012
Ultimately, technology is all about people. As a leader in middleware software infrastructure, TIBCO recognized that in spite …
Change is Good
February 13, 2012
Small changes are challenging; big changes are invigorating. Some of our clients are quite happy with their old …
The Excitement of a Startup
January 11, 2012
Helping clients become profitable after six months brings smiles to everyone’s faces. When the founders of GoPhoto approached …
Adjusting to the Market
August 4, 2011
Rolling with the times, we sway with our clients when the market changes. Real estate sector booming? We …
Creating the Vision
July 15, 2011
One of the reasons we love our job is that clients rely on us to create …
Future Perfect
July 12, 2011
We love sustainable projects, particularly when they are transit-oriented. It’s even better when they are mixed-use. People can …
Digestible Tech Talk
June 12, 2011
How do you help techies communicate? Microsoft has some of the smartest technologists on the planet. They understand …