We love sustainable projects, particularly when they are transit-oriented. It’s even better when they are mixed-use. People can live, work, dine and shop without getting into a car. Bay Meadows is that kind of project and it just makes sense. The office complex will be located next to the train station and will include an LED-lit train schedule on the side of one of the beautiful glass buildings. Brilliant.
The master developer, Wilson Meany Sullivan approached us to market the first part of the project – five Class A office buildings, care of international architects, SOM. Our positioning for the project focused on “Smart Design,” communicating the fusion of innovative design and environmental consciousness. The messaging is all about creating balance in our world. Seems pretty smart to us.