Blog
Strategic Repositioning
April 12, 2023
How do you communicate ultra-luxury when the term has been so overused that it’s lost its luster? You …
An Insider’s Perspective
January 11, 2022
We love clients who take us wherever they go. When they move to other companies, that is. Over …
Pandemic Creativity
December 10, 2021
HDSF was intrigued by the METROPOLIS article, "How the Pandemic Jump-Started Creativity," by Amanda Schneider. The article addressed recent …
Union Square – Who Knew?
May 20, 2021
Who knew Union Square could look so architecturally hip — à la New York, London, and Tokyo? Extending …
Branding for Wellness
March 2, 2019
While there are many health-conscious people and professionals in the United States, the emphasis on building healthier homes …
Mid-Market Revival
May 15, 2018
Mid-Market is now a definitive tech hub. Twitter started it, Uber confirmed it and Dolby cemented it. Big changes are …
A Brand for the Future
December 16, 2017
HDSF developed a new brand for CITYZENITH, a hot new platform that utilizes real-time 5D visualization to help …
HDSF’S CAST OF CHARACTERS
May 15, 2016
Want to know more about us? While we all share a passion for strong brands, great design and …
Branding in Beantown
January 29, 2016
HDSF was approached by the Swedish developer, SKANSKA to brand a hot new property in a hot new …
HDSF Yeah!
June 27, 2015
“To win in the marketplace, you must first win in the workplace.” Those words were spoken by the …
HDSF Gets Ink
February 20, 2015
Maybe we didn’t get our picture on the cover of the Rollingstone, but being featured in the Fall …
Inspiration Mornings
November 25, 2014
Once a month our team gathers to share new and inspiring TED Talks over a yummy breakfast. We …
We Love BikeShare
August 10, 2014
HDSF enthusiastically endorses the Bay Area BikeShare program. In fact, we even ride the bikes to meetings when …