Blog
Pandemic Creativity
December 10, 2021
HDSF was intrigued by the METROPOLIS article, "How the Pandemic Jump-Started Creativity," by Amanda Schneider. The article addressed recent …
Union Square – Who Knew?
May 20, 2021
Who knew Union Square could look so architecturally hip — à la New York, London, and Tokyo? Extending …
Downtown LA Transformed
July 3, 2019
Downtown LA is experiencing an utter transformation, from a virtual ghost town after 6pm to a vibrant center …
Branding for Wellness
March 2, 2019
While there are many health-conscious people and professionals in the United States, the emphasis on building healthier homes …
Tahoe Goes Alpine-Lux
September 25, 2018
It’s exciting when a strong brand like PlumpJack contacts us. Known for their high-end wines, restaurants and luxury …
Mid-Market Revival
May 15, 2018
Mid-Market is now a definitive tech hub. Twitter started it, Uber confirmed it and Dolby cemented it. Big changes are …
A Brand for the Future
December 16, 2017
HDSF developed a new brand for CITYZENITH, a hot new platform that utilizes real-time 5D visualization to help …
HDSF’S CAST OF CHARACTERS
May 15, 2016
Want to know more about us? While we all share a passion for strong brands, great design and …
Branding in Beantown
January 29, 2016
HDSF was approached by the Swedish developer, SKANSKA to brand a hot new property in a hot new …
HDSF Yeah!
June 27, 2015
“To win in the marketplace, you must first win in the workplace.” Those words were spoken by the …
HDSF Gets Ink
February 20, 2015
Maybe we didn’t get our picture on the cover of the Rollingstone, but being featured in the Fall …
Branding a Transbay Tower
May 30, 2014
With the building of the Transbay Terminal, San Francisco will join other major international cities by creating a …
Sue Hutner Speaks on BLC Panel
April 8, 2014
Last night Sue Hutner was a featured panelist at the Business Leadership Council event, 'Marketing 3.0: Branding for …
Brand Activation at Work
November 11, 2013
Zephyr Real Estate is a San Francisco staple in the residential real estate market. They were successful, however, …
A Strategic Approach
May 15, 2012
Adding a strategy component can alter a project’s outcome entirely. Fulcrum Property had an ambitious plan to redevelop …